Article
Key Strategies For Enterprise Mobile Application Deployment And Measurement
May 10, 2010
•Key Strategies For Enterprise Mobile Application Deployment And Measurement
By Sterling Commerce
At the end 2009, Sterling Commerce commissioned Forrester Consulting to conduct a research study to obtain an indepth understanding of the use of and measurement strategies for various mobile applications to validate their impact in enterprises with corporate headquarters in Brazil, Canada, France, Germany, the UK, or the US. Participants in this study were responsible for making or influencing mobile application decisions in enterprises, including choosing or recommending vendors, defining mobility requirements, authorizing purchasing decisions, defining mobile application strategy, or setting the mobile application budget for their organization.
The study methodology included an online survey of 296 mobility decision-makers in enterprises representing the following vertical industries: communications/media, distribution/logistics, financial services/banking/insurance, manufacturing, and retail. The respondent sample size in each of the five industry categories was large enough to ensure that statistically significant quantitative survey results were achieved in each industry category. In-depth interviews lasting 45 minutes each were conducted with five mobility decision-makers to gain further insight into corporate deployment and measurement of 15 different mobile applications that help these firms improve overall operations and interactions with employees, customers, suppliers, and partners.
Results from this study show that enterprises in the identified vertical markets are deploying and measuring benefits achieved from many mobile applications. These mobile applications extend beyond sales force or field service applications that improve the productivity of employees who are away from the office or mobile commerce applications that some companies use to expand customer revenue streams.
Click Here To Download:•Key Strategies For Enterprise Mobile Application Deployment And Measurement
