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•Research & Trends: Loyalty Requires A Relationship

By Ronni Marshak, Senior VP, Patricia Seybold Group

I started to think about what vendors I truly am loyal to, and it's a short list: my auto mechanic, my hairdresser, and my primary-care doctor. And, while price might play some part — my hairdresser is less expensive than many competitors, but more so than others; my auto mechanic fixes minor problems, like a flat tire, for free for me, but charges me standard prices on major repairs — it is the relationship that I value.

Used with permission from Integrated Solutions For Retailers magazine.

Click Here To Download:
•Research & Trends: Loyalty Requires A Relationship