Case Study
Making More Beans In 2010
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•Case Study: Making More Beans In 2010
By Bronto Software
This isn't your mother's case study, and it's not your mother's coffee. Boca Java prides itself in roasting only the finest specialty-grade Arabica coffee beans and they continue to push the limits on freshness, flavor and richness. They believe so strongly that coffee should not only be fresh, but also the highest quality, that they have finely tuned their roasting process to create the perfect coffee roasts. In addition, Boca Java offers a plethora of tea options for those searching for the perfect tea.
And it doesn't end there, Boca Java is smart. They are smart about product and they are smart about marketing. They continue to iterate on their customer experience to bring creative product solutions that drive sales. Yet, they still found something was missing in their marketing mix. The email provider that Boca Java was leveraging for their marketing made segmentation a challenge, marketing campaigns difficult to implement, and reporting on performance a challenge. Sound familiar?
Ron Sas, Director of Brand Development, knew they were leaving money on the table and needed a strategic partner to assist them in growing their email marketing program and driving more revenue. In addition, he wanted a flexible solution with ease of use and advanced reporting that they could dive into and begin using without needing additional resources to get started.
Click Here To Download:•Case Study: Making More Beans In 2010
