Magazine Article
Mobility Isn't Just Meant For Customers
December 21, 2011
By Rich Mellott, DIGIOP
Deloitte predicted that by the end of 2011, more than 25% of big box and anchor retailers would offer in-store Wi-Fi access for free. Customers would be able to scan UPC codes, cost compare on the spot, and impact their buying decisions with immediate market feedback. The Future Laboratory in the United Kingdom, in its 2012 Retail Report, predicts that the retail industry is reinventing itself as it embraces community-based and social feedback, which will result in a "new normal." Customers will continue to demand multichannels for shopping, and the in-store experience will require ongoing differentiation. As a leader in the retail sector, how can you manage all the moving parts of this changing industry, understand your customers, and respond to their needs dynamically, while defending yourself against margin-eaters like theft?
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