Case Study
Outdoor Retailer's 'Welcome' Emails Provide A Welcome Revenue Pop
Gander Mountain may only have launched their e-commerce site a few years ago, but they are proving to be a quick study in online marketing. They implemented a number of best practices for email marketing which have helped drive a significant upswing in revenue, and their use of welcome series emails stands out as a shining example of one of their most effective tactics to date.
Gander Mountain is a multi-channel outdoor retailer with 116 brick & mortar locations, in addition to an e-commerce site and a catalog operation. They serve the needs of outdoor enthusiasts with hunting, fishing, camping, and outdoor equipment and apparel.
Digital Marketing Manager, is not only a major driver of online revenue, it also helps to send foot traffic into stores, and creates a sense of cohesion across each of their multiple channels.
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