POS2go Wins Innovative Solution Award For Epson Food Service Labeling Solution At Rockwells Express

Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, announced recently that POS2go, a premier provider of POS solutions, received the Quick Service Innovative Solution Award for implementing its Dinerware software solution with Epson's ReStick Label Printer at Rockwells Express, a New York City based quick service restaurant whose concept focuses on custom-made burgers and salads. The award was issued at the third annual Retail Solutions Providers Association (RSPA) and Vertical Systems Reseller (VSR) Magazine Innovative Solution Awards Dinner during the RetailNOW 2010 conference in Las Vegas.

Because Rockwells' burgers have custom-ordered ingredients mixed into the beef making them appear similar, the company needed an alternative to expensive custom packaging to identify orders at a glance. POS2go recommended Epson ReStick Label Printers, which produce a sticky, repositionable receipt that easily adheres to order packaging, enabling employees to quickly identify and deliver the right order to the right customer. Customers with takeout orders can also easily identify and distribute the right order without opening each package. The result is enhanced customer service since customers receive clearly marked, accurate orders, and significant cost savings since custom packaging is not needed.

"The Rockwells Express solution, which was developed by POS2go, in conjunction with vendor partners Dinerware and Epson, was chosen as the winner of the Quick-Service/Fast-Casual category, simply because it captures the essence of what the RSPA/VSR Innovative Solution Awards are all about — it's a best-in-class multi-vendor solution dedicated to the hospitality and retail verticals," said Regina Ciardiello, Editor, VSR magazine. "As a result of the efforts of POS2go, Rockwells Express was able to delight both customers and employees via this winning solution, which includes self-service ordering kiosks running on Dinerware software, in conjunction with Epson's ReStick Label Printers."

"On behalf of the entire POS2go team, I am honored to receive the RSPA/VSR Innovative Solution Award," commented Hunter Allen, President of POS2go. "We are committed to investing time and effort towards understanding the needs of our customers, and we are always looking for innovative technologies to deliver tangible benefits. Our Dinerware solution with Epson's ReStick Label Printer was a perfect fit for this customer, and we plan to introduce it to other food service operators looking for innovative POS solutions."

Designed to honor resellers, VARs and ISVs who have developed multi-vendor retail and/or hospitality technology solutions for small-to-medium-sized businesses (SMBs), the Innovative Solution Award recipients were nominated by various vendors and chosen by a panel of industry judges.

About Epson America, Inc.
Epson is one of the world's leading manufacturers of highly reliable point-of-service technology, including printers, precision printing mechanisms and digital image scanners. For the fourth year in a row (2006-2009), retailers have ranked Epson first in POS peripherals in the RIS News "Hardware LeaderBoard." Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. The Seiko Epson organization is proud of its ongoing contributions to the global environment and for the second year in a row is part of the Dow Jones Sustainability World Index, an indicator for leading companies in economic, environmental and social criteria.

SOURCE: Epson America, Inc.