Case Study
Recapturing Revenue From Abandoned Carts
Dungarees is a widely-trusted retailer for work clothing, including brands such as Wolverine Boots, Filson Luggage & Bags and one of the largest inventories of Carhartt apparel anywhere online. They operate two physical stores, as well as an e-commerce site at Dungarees.net.
Like all Internet retailers, Dungarees often experienced lost revenue from abandoned carts – when customers load items into their virtual carts but fail to complete the checkout process to purchase their goods. Dungarees searched for a solution that would enable them to customize a compelling response for each of these customers to entice them back to the site to complete their purchases. Dungarees wanted to take those potential customers and turn them into satisfied customers.
To solve this common e-commerce issue, an integrated solution was developed between Bronto, Dungarees' marketing platform and iGoDigital's personalized product recommendations engine. Together, they created an elegant solution – customers who had abandoned their shopping carts would receive a customized email triggered by iGoDigital and managed and delivered via Bronto. iGoDigital injected this email with the product abandoned in the shopper's cart, as well as other recommended products, selected based on each customer's unique profile, purchase history and click-stream behavior.
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