Guest Column
Guest Column: Why Is Collaborative Commerce Important Now?
By Jim Nadler, Senior Vice President, afterBOT, Inc.
As we navigate through some of the most demanding economic issues of the past three decades, it is clear that now is the time to prepare for a new consumer. The retail industry has been greatly affected by the recent drop in consumer spending and if you analyze and understand the signals around you it is obvious some of the change is permanent and future success will require a new business paradigm.
Myron "Mike" Ullman, Chairman & CEO of JCPenney openly stated that the competitive and economic pressures retailers are facing will require new ideas, a new urgency and a better understanding of what the customer really wants. As part of that process, we see renewed evidence of success when retailers adopt an open approach to collaborative commerce. Retailers working in tandem with the supplier community will enable both to better leverage their respective skill sets and drive the industry to a truly customer centric model.
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