Target.com Moves Forward With Ambitious Plans For Re-Launch

Target.com announced it has selected its core vendor partners to assist in building and managing its new e-commerce platform. Target plans to launch its new Web site before the 2011 holiday season. Amazon will continue to provide the technology platform and fulfillment services for Target.com between now and the site re-launch.

Partners include:

• Sapient, which will serve as the lead partner and integrator
• IBM, which will provide the multichannel eCommerce platform
• Oracle, which will provide the database platform Endeca, which will provide search and navigation functionality
• Autonomy, which will provide content and digital asset-management functionality
• Sterling Commerce, which will provide global inventory visibility and cross-channel order-management functionality
• HUGE, which will provide visual and interaction design

"We have already made considerable progress in our re-platforming work to transform the Target.com experience and create a strong foundation for further multi-channel integration," said Steve Eastman, president, Target.com. "We are confident we have selected the right technology partners to ensure that the final design of our new online experience will exceed the high expectations our guests have of Target.com."

In addition to those listed, Target will work with a portfolio of specialty vendors, as well as its internal team, to support the development and management of the new site.

SOURCE: Sterling Commerce, An IBM Company