White Paper
The Difference Between Watching And Evaluating Video
There is no doubt that video is a powerful data source. It provides a view to what is happening, in a very definitive way. However, the untrained viewer can watch hours of revealing video without taking away a single insight. The point is: it's not enough to simply watch the video — you must have individuals who can evaluate it.
To find out what that means, let's consider an example. Every retailer has a camera facing out at the entrance of the store. It's just a standard shot they capture. But what is the average retailer really getting out of that video?
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