Magazine Article
The Multitouch Revolutions At Retail
July 26, 2011
By Allen Buchholz, Frank Mayer and Associates, Inc.
Viewers of CNN will be familiar with the "magic wall," an interactive multi-touch screen much like a giant version of a smartphone or tablet. The technology allows correspondents to zoom in and out of regions with the pinch of a few fingers and switch battleground states from one candidate to another with an easy swipe.
What does CNN's magic wall have to do with retail merchandising?
The way we deliver customer experiences on kiosks and digital signage is beginning to undergo a paradigm shift. The multi-touch technology that has enthralled consumers on smartphones and tablets and enlightened them on television news is poised to transform the way people interact with self-service solutions.
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