Case Study
The Pantry Case Study
The Pantry is the leading convenience store chain operator in the southeast U.S. Founded in 1967, the company has achieved steady growth, both organically and through acquisitions. Most of the company's more than 1,600 stores operate under the company's primary banner, Kangaroo Express. The Pantry's stores offer a broad selection of merchandise, as well as gasoline and other ancillary services designed to appeal to the convenience needs of its customers. Net sales for fiscal 2009 were approximately $6.3 billion.
In the past few years, the company has introduced numerous new products in its stores, including Bean Street Coffee service, Chill Zone beverage and frozen beverage stations, prepaid wireless and service offerings, Kangaroo gift cards, and its own private label brand of Celeste products, including water, soft drinks, energy drinks, and candy. The company continually fine-tunes its merchandising offerings and layouts of its stores, which average about 2,600 square feet. The Pantry is known for its fast and friendly customer service and clean and attractive stores.
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