Magazine Article
The Receipt Marketing Rage
December 21, 2011
By Matt Pillar, Integrated Solutions For Retailers magazine
What's to gain from receipt marketing and couponing? How difficult is it to get started with receipt-based messaging? We posed these questions to a who's-who of receipt printer marketing experts, including Angela Mansfield-Swanson, director of corporate marketing at Cognitive TPG, Epson senior marketing consultant Barry Wise, and Star Micronics director of marketing Christophe Naasz.
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