Guest Column
How A "Video Context" Amplifies Your Business Intelligence Guest Series Part 2
By Jackie Andersen, retail business development manager, Axis Communications
If a picture is worth a thousand words, then a video clip might be worth a million. Think of it as the difference between listening to play-by-play of the World Series on the radio and watching the game live on your HDTV as a player smashes one over the wall. Similarly, integrating video surveillance data with your merchandising tools can add a whole new dimension to your understanding of everything from shopper behavior to floor layout and even conversion rates.
Sharing surveillance footage across departments can lead to some amazing "Aha!" moments that could turn an ordinary store into an extraordinary one.
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