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You Know You've Outgrown Your Current Email Service Provider When…
Email marketing has been the workhorse of online marketing for a while, but finding the right long-term partner continues to elude many retailers.
This is particularly challenging now that the marketing landscape is changing rapidly, and there's growing pressure to capitalize on new opportunities to drive engagement and maximize revenue.
But now is a good time to reassess your current Email Service Provider (ESP). There has been considerable innovation in email marketing software in the last year or so, and some vendors have evolved from email marketing solutions to cross-channel marketing platforms. There are also more vendors and more choices.
And the stakes have never been higher–choosing the optimal solution versus a goodenough solution will make all the difference in the world in terms of revenue and return on investment!
To help you navigate the waters, here are eight signs that you may have outgrown your current Email Service Provider (ESP) and are ready to step up to a richer, more advanced email marketing platform.
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