aisle411 Acquires WiLocate Indoor Location Positioning Technologies To Expand In-Store Search And Navigation Solutions

Combination of Indoor Positioning with Indoor Map and Search Technology Provides the Largest Coverage and Best Experience to Mobile Users

PALO ALTO, Calif. ­-  ­ aisle411, the premier mobile retail navigation service, today announced the acquisition of WiLocate¹s technology assets to provide precise indoor positioning information, expanding aisle411¹s unique in-store search and navigation offering. As part of the deal, aisle411 has also acquired multiple patents pending.

With WiLocate¹s easily scalable positioning solution, aisle411 can now deliver accurate user location data to mobile devices, including Android and iOS devices, on top of its established and growing indoor map and search solution. Covering more than 9,000 US locations, aisle411 plans to provide users with a previously unseen level of in-store engagement. WiLocate¹s positioning solution leverages a building¹s existing Wi-Fi infrastructure and sensor information from mobile devices, such as data provided by the gyroscope and compass, to deliver precise location information indoors without the need for any specialized hardware or additional infrastructure.

³Mobile technology is drastically transforming the in-store experience as retailers look to engage shoppers in new and innovative ways,² said Nathan Pettyjohn, CEO of aisle411. ³While we believe a hybrid of technologies will come together to deliver an optimal indoor navigation solution, this new technology adds to the growing portfolio of positioning technology, in-store search and indoor map solutions aisle411 provides.²

³aisle411¹s indoor location positioning technology is a hybrid software-only solution that complements existing and emerging Wi-Fi, Bluetooth and sensor based solutions,² said Kris Kolodziej, VP of Location Services at aisle411.

³The addition of these innovative technologies will provide an unparalleled in-store shopping experience for our retail partners and their shoppers.²

aisle411 added Kris Kolodziej as VP of Location Services to its team in September. In this role, Kris will champion aisle411¹s indoor location services technology to continue delivering a market leading solution for retailers and consumers.

aisle411 empowers anyone with a smartphone to find products and promotions quickly and easily in retail stores with a unique in-store search and comprehensive mobile retail shopping solution. The aisle411 app is available for free from the iPhone App Store at

http://itunes.apple.com/us/app/aisle411/id394218369?mt=8 and the Google Play store at https://play.google.com/store/apps/details?id=com.aisle411.

Supporting Resources:

• Apple App Store: http://itunes.apple.com/us/app/aisle411/id394218369?mt=8
• Google Play Store: https://play.google.com/store/apps/details?id=com.aisle411
• Twitter: https://twitter.com/#!/aisle411
• Facebook: http://www.facebook.com/aisle411Inc

About aisle411

Founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for iOS and Android devices. With offices in St. Louis, Missouri and Palo Alto, California, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally. Additional information is available at: http://www.aisle411.com/