Case Study
eCampus.com Leverages Bronto's Deliverability Monitoring Service To Improve Engagement And Drive Revenue
Since 1999, eCampus.com (#225 on the Internet Retailer 500 list) has been the source for new and used textbooks. In 2009, eCampus.com introduced the "Rent and Return" program as an alternative to purchasing expensive college textbooks. On average, the cost of renting books is up to 60% less than buying new textbooks. In addition to supplying thousands of textbooks and eTextbooks for sale or for rental, customers can also purchase best-selling books and college clothing. eCampus.com also maintains a blog giving students tips on college life.
eCampus.com's email campaigns were consistently receiving low delivery rates. Email deployments regularly reported 5-8% of messages were not delivered. eCampus.com was experiencing the unpleasant combination of low inbox delivery, high spam filtering, and an excessive hard bounce rate.
This unfortunate blend resulted in lost revenue, a disjointed customer experience, and brand confusion by its users who were not receiving the email notifications they had requested. This trend continued for nearly 12 months. The eCampus.com team knew that improvements needed to be made in order to drive sales and better engage their customer base.
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