The Retail Equation's David Justus Named 2012 CFO Of The Year By The Orange County Business Journal

Recognized for Effective Capital Management and Fueling Company Growth

IRVINE, Calif. — The Retail Equation Inc., the industry leader in retail transaction optimization solutions, today announced its chief financial officer and head of government affairs, David Justus, received the Orange County Business Journal 2012 CFO of the Year Award in the Rising Star category. The award recognizes Chief Financial Officers for demonstrating exceptional accomplishments within their organization and profession, as well as to the Orange County community. Justus was selected for his achievements in the required categories, as well as for his substantial impact on the growth and risk management of The Retail Equation despite facing personal adversity.

“Dave’s contributions and leadership have been essential to The Retail Equation’s profitability and significant growth during the last eight years,” said Mark Hammond, chairman and CEO of The Retail Equation. “His ability to strategically allocate capital and craft public policy has made TRE the industry leader in transaction optimization solutions for retailers.”  

The award was presented at the Orange County Business Journal's 6^th Annual CFO of the Year Awards Ceremony. Justus was one of 43 nominated candidates and selected as the winner of the Rising Star category by a panel of professionals from the Orange County Business Journal and The California Society of Certified Public Accountants.

Justus joined The Retail Equation in 2004 and has more than 20 years of experience in corporate finance, accounting, business strategy and government affairs. Justus recently helped lead The Retail Equation through a sale to Norwest Venture Partners (NVP) shortly after his two-year-old son was diagnosed with Fragile X. Concurrently, Justus became a member of the Board of Directors for the National Fragile X Foundation and the Chairman and Co-founder of Friends for Fragile X, a 501(c)3 non-profit corporation focused on raising awareness and financial assistance in Orange County to support science in finding a cure for Fragile X.

About The Retail Equation

The Retail Equation, headquartered in Irvine, Calif., optimizes retailers’ revenue and margin by shaping behavior in every customer transaction. The company’s solutions use predictive analytics to turn each individual shopper visit into a more profitable experience. This yields immediate financial payback, increasing store comps by as much as two percent, with significant return on investment. The Software-as-a-Service applications operate in more than 20,000 stores in North America, supporting a diverse retail base of specialty apparel, footwear, hard goods, department, big box, auto parts and more. Details on The Retail Equation’s return optimization solutions for retailers can be found at www.theretailequation.com.