For the second year in a row, we're pleased to bring you our Supply Chain Special Report. Again this year, we've partnered with the best of the best in supply chain management — Auburn University and VCF. In the following pages, our experts identify the biggest challenges facing retail supply chain executives and provide insight into how leading retailers will deal with these challenges in the post-recovery reality.
Fulfilling The Multichannel Opportunity By Brian J. Gibson, Ph.D.; C. Clifford Defee, PhD.; and Parag S. Jategaonkar
With online sales growth outpacing traditional retail methods, the importance of consumer direct fulfillment is clear. Supply chain executives must develop effective fulfillment strategies and deploy appropriate technologies to support this valuable part of the business.