04.26.2012 -- 2012 Cross-Channel Retailing Special Report
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2012 Cross-Channel Retailing Special Report
Cross Channel Retailing — A Special Report
The terms multichannel, cross-channel, and omni-channel are used frequently in retail — often interchangeably. These terms have infiltrated the retail industry, but what do they really mean? And more importantly, what do these terms mean to your business? In this year's Cross-Channel Retailing Special Report, we’re pleased to partner again with Aberdeen Group for their take on the leading approaches to omni-channel retailing, as well as their key recommendations for channel integration processes and how to spur omni-channel performance improvements.
Exclusive Research And Commentary
The 2012 Omni-Channel Retailing Experience By Chris Cunnane, research analyst, retail and hospitality, Aberdeen Group and Kevin Permenter, research associate, supply chain, retail and banking, Aberdeen Group
Omni-channel retailing is all about the continuous enhancement of multichannel workflow integration within merchandising, order management, marketing, and customer experience. Aberdeen defines omni-channel retailing as a set of integrated processes and decisions that supports a unified view of a brand from product purchase, return, and exchange standpoint regardless of the channel (in-store, online, mobile, call center, or social). Between November and December 2011, Aberdeen investigated the state of omni-channel retail operations for 80 organizations. Read on for the results of this investigation.
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