Know Which Customers Are Persuadable Before You Market
Without a doubt, customer retention and cross-sell opportunities are top priorities in the retail industry. The power of predicting the true impact your marketing offer will have on customers can be found in uplift modeling, a sophisticated approach that identifies where your marketing efforts can make a real difference. Download the white paper — The Uplift Advantage — and learn how retailers have become smarter about contacting customers — and are driving results.
From The Editor's Desk
Big Data = Big Opportunities By Bob Johns, associate editor
Whether you opt-in or not, retailers are able to gather huge amounts of data on your purchase patterns, response to advertising, location, dwell times, and preferred payment methods. Much of this data can be directly tied to loyalty cards to specifically track individual customers through every touch point. As retailers process all of this data, they can target specific advertising to the customer to encourage greater frequency and larger basket size.
Featured Integrated Solutions For Retailers Article
Cloud + Retail: The Perfect Marriage By Jay Yanko, managing principal, Verizon Retail
The image of a cloud was at one time used as an icon on software diagrams to indicate the complexities of network infrastructures. The purpose of using an icon in substitution was simply because, to system engineers and designers, those details and complexities were someone else’s problem.
Guest Expert Series
Time & Attendance For A Dynamic, Challenging Market A Q&A with Larry Dawson, vice president, marketing Accu-Time Systems
Human Capital Management (HCM) has had to evolve as the employment demographic in retail has changed. The workforce is aging, and scheduling and benefit requirements are changing as this is taking place. Companies need to have the ability to handle the HCM tasks by incorporating the latest technologies and accessing real data. Additionally, it is up to the HCM solution providers to realize how these changes are affecting the workforce, and enable the retailers to still accomplish their goals in a productive, efficient manner. You can still catch up with Part 1 and Part 2 of this series.
5 Things You Need To Know About Alternative Payments Jim Johnson, senior VP, retail payments at FIS, talks to Erin Harris about the top five things retailers need to know before considering alternative online payment options. In addition, Johnson delivers great data on the type of solution integration/data security measures retailers need to consider before accepting alternative payments.
Safe And Secure, Today's Business Motto By Plamen Petkov, Datamax-O’Neil
Whether you’re in a store, the office, a warehouse, or in the field, wireless technology is a critical tool for conducting and improving business. Yet, despite its ubiquitous presence in business, we still read, almost daily, about hackers breaking into large network databases — heightening concerns about identity theft and credit card fraud.
12 Tips For A Successful Holiday Season Whether you have all of your plans finalized or you haven't even started, there are several things that you should do to make sure this holiday season is stellar.
Mark your calendar and register for the Retail WFM Leadership Summit 2012, convening in New York on August 9 and San Diego on August 23. Retail executives, strategists, and workforce management experts will come together to explore best practice models, leadership case studies, retail WFM benchmarks, and tech-enabled strategies driving customer engagement and workforce efficiency. Share lessons learned with Tiffany & Co., Krispy Kreme, dELiA*s, The Shoe Company, and more!
Join us, Sept. 12 to 14, for this unique and thought-provoking MERCHANT ONLY event featuring merchant-led panels and open discussions concerning future trends in the electronic payments and fraud sector. Keynote speakers include Neira Jones, head of Payment Security at Barclaycard! Click on the banner to register or to see the latest agenda.
With 32 stores nationwide, Cabela's Inc. is a leading specialty retailer of hunting, fishing, camping, and other outdoor merchandise. Enlisting the help of data collection service provider, Liberty Systems Inc., Cabela's selected the Honeywell Genesis™ 7580 area-imaging scanner equipped with Honeywell's EasyDL™ software plug-in to help automate and improve the licensing data entry process.
DiCentral's Mary Kleespies and Steve Babbitt will explore vendor compliance best practices in this three-part webinar series. These summer school sessions will answer questions surrounding the benefits of vendor compliance and will highlight the efforts necessary for suppliers to meet retail business and EDI requirements.
Wanted Alive: The Oldest Working Advantage LX Or Blaster Printer We Can Find!
Send us the serial number and a video of your operating Advantage LX or Blaster printer. Every video submission will receive a Starbucks gift card. The person with the oldest working printer will win a $500 Visa Gift Card!
ISR Digital Edition
Integrated Solutions For Retailers is excited to announce the release of its latest version of the magazine's digital edition. The July 2012 edition is fully optimized for mobile devices and features the latest technology to speed up page loading times and enhance the reading experience. Enjoy!