A Global Review Of Retail M-Commerce

By Christine Bardwell, Ovum Industries

M-commerce has a pivotal role to play in retail. Those businesses that do not already have an m-commerce strategy in place must act now. Even if their strategy is to not implement m-commerce, it must be a thoroughly researched, conscious decision. Successful mobile commerce operations will link with the consumer in-store as well as online, offering a seamless and unified cross-channel shopping experience.