A Smarter Way To Mind The Store: IP-SurveillanceSource: Axis Communications
By Jumbi Edulbehram, Eric Fullerton and Dr. Read Hayes
In both retail operations and the sales floor, the competition is fierce and the profit margins are slim. To stay on top, retailers have to seize every advantage they can. This often means adopting the latest technological advances as they become available. That's why today nearly every aspect of retail operations, from inventory to hiring, is computerized and networked. Now is the time to add video surveillance to the list.
IP (Internet Protocol) video surveillance gives retailers new tools and capabilities for improving loss prevention and store performance. By enabling video to be captured as digital information and accessed anywhere on an IP-based network, IP video surveillance allows your loss prevention staff and other departments to view, analyze and manage surveillance video. Built-in intelligence also enables cameras to automatically detect and alert staff to potential thefts, suspicious behavior, and other events.
The advantages hardly stop there. This same intelligence opens the door to new in-store research methods for determining the effectiveness of store layout, display design, and employee behavior. What's more, through advantages in using common networking and digital camera technology, stores can achieve everything from a lower total cost of ownership to higher resolution imagery that improves forensic evidence and repurposing for training and other uses.