Actionable Video Surveillance — What Retailers Could Be Doing With Video

Q&A with Jackie Andersen, Business Development Manager, Retail, Axis Communications Inc.

While CCTV surveillance systems have been widely used in retail for decades, we've fallen behind many other industries that only recently started leveraging video. Of the millions and millions of cameras installed in stores throughout North America, an estimated 90% of them run on outdated analog technology. In a world where everything else has gone digital — including the majority of best-selling consumer products — it's shocking to see that retail surveillance is still stuck in an analog stone age.

Fortunately, with improvements in technology, a drop in hardware costs, and overall quality of surveillance applications, the scales are finally tipping toward IP-based network surveillance for 2011 and beyond. Jackie Andersen, Business Development Manager, Retail, for Axis Communications sits down to explain why the next 5-10 years should have loss prevention professionals excited about surveillance.