Bass Pro Shops Provides A Unique Retailing Adventure With An Innovative RF Solution

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•Case Study: Bass Pro Shops Provides A Unique Retailing Adventure With An Innovative RF Solution

Bass Pro Shops stores are more than a place to shop; they're a retail adventure. Stepping inside a store feels like you're entering an amazing outdoor environment.

When John L. Morris started Bass Pro in 1971, he brought his passion for bass fishing, conservation, and the great outdoors and turned it into a successful enterprise. Bass Pro's 300,000 squarefoot flagship Outdoor World store in Springfield, Missouri – "The Granddaddy of All Outdoor Stores" – is the number one tourist attraction in the state. The store houses a museum dedicated to the outdoors as well as trout pools, a firing range, three restaurants, and a 40,000 square-foot boat and RV showroom.

So how do you manage the merchandise for a store like that plus ten other retail locations spread over nearly half the United States, as well as a booming catalog and Web business? With wireless technology from Intermec.

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•Case Study: Bass Pro Shops Provides A Unique Retailing Adventure With An Innovative RF Solution