CRM And The Multichannel Retailer: Part 2: Challenges With Cross-Channel

Part two of our three-part podcast series, CRM And The Multichannel Retailer, features MJ Crabbe-Barberis, director of global CRM product marketing at Infor10 CRM Epiphany, detailing the notion of cross-channel cannibalization, as she outlines the ways to manage the business challenges related to it. Crabbe-Barberis provides practical and attainable points that should be taken into consideration before implementing a multichannel CRM project. In part three, Social Media And The Multichannel CRM Program, Crabbe-Barberis separates fact from fiction with regard to the role social media plays in retailers' multichannel CRM Program.