Cross-Channel Retailing — A Special Report
The terms multichannel, cross-channel, and omni-channel are used frequently in retail — often interchangeably. These terms have infiltrated the retail industry, but what do they really mean? And more importantly, what do these terms mean to your business? In this year's Cross-Channel Retailing Special Report, we're pleased to partner again with Aberdeen Group for their take on the leading approaches to omni-channel retailing, as well as key recommendations for channel integration processes and how to spur omni-channel performance improvements.