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This Newsletter Is Sponsored By
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Build Lasting Relationships With Multichannel Shoppers
In today's competitive retail environment, how do retailers grab and retain the attention of digital savvy shoppers?
A new white paper "Taking a Crawl, Walk, Run Approach to Cross-Channel Marketing" shares tips on optimizing multichannel marketing, how SMS can get shoppers to complete purchases, as well as much more.
Read the white paper.
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Editor's Notebook
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People Will Fuel J.C. Penney's Comeback
By Bob Johns, associate editor
We have all seen the commercials by now touting J.C. Penney's new pricing strategy, "Fair and Square Pricing," featuring every-day low prices and monthly sale features. Initially sales have been relatively flat with this pricing model, but time will tell if Penney's can reshape the way consumers view pricing.
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Featured Integrated Solutions For Retailers Article
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Email Strategies For The Mobile, Social-Minded
By Matt Pillar, editor in chief
The converging power of social channels and consumer mobility force immediate change to your email marketing tactics.
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Guest Expert Series
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A Holistic, Single Solution Approach To Strategic Human Capital Management, Guest Series Part 2
By John Orr, chief strategy officer, Dayforce
In part one of this series we discussed how multi-product solutions significantly impede user adoption and engagement as users are forced to sign into multiple accounts and applications to manage their personal and professional information. We focused on creating a winning associate experience through single-interface Human Capital Management. In part two of the series we are discussing how the workforce benefits retail management from end-to-end.
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Featured Articles
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Pet Supermarket Increases Productivity In The DC
Submitted by Lucas Systems, Inc.
Pet Supermarket is a growing pet retailer with 120 stores across the southeastern United States. With new store openings and increased sales at existing locations, the company's distribution center in Sunrise, Florida, was facing rising shipping volumes and workloads.
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Deploying, Managing Apple iOS Mobile Devices
Submitted by Intermec, Inc.
Our retail customers were looking for a way to enrich their customers' in-store experience. Their goals included building customer loyalty and easing the entire shopping experience, from browsing and comparative shopping
through the sales transaction. Ultimately, they wanted to increase sales, using mobile technology to differentiate themselves from their competitors.
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POS Scanners Enhance Profits, Customer Service
Submitted by Honeywell
New POS application demands and recent performance breakthroughs in (two-dimensional) 2D image scanning technology are breathing new life and new profit opportunities into POS operations. Today, through the advanced capabilities of 2D scanners, retailers have a non-disruptive path with clear ROI drivers to deliver new levels of productivity and customer service to the POS.
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David's Western Store Rounds Up Success With Cross-Channel Solution
Submitted by Celerant Technology Corporation
The Wrangler National Finals Rodeo (NFR) is one of the biggest in the world, and heading into the 2011 event, National Roper's Supply/David's Western Store (NRS) had a lot riding on it.
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Industry Talk
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The Narrowbanding Mandate Forces Retailers To Take A New Look At Communications
By Bob Johns, associate editor
As we near the FCC narrowbanding mandate of January 1, 2013, companies are struggling to convert their current 25kHz radios to 12.5kHz to allow for greater spectrum use. Combine this with advances in wireless local area networks (WLAN) that most retailers are incorporating into their stores, and we are seeing a migration to VoWLAN, voice over wireless area networks.
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Event Sponsor
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eTail Canada 2012
May 14 to 16, 2012
Hyatt Regency on King Street, Toronto, Canada
eTail Canada, the only event in Canada completely focused on multichannel marketing and e-commerce optimization, is back! After a phenomenal launch last year, we've now expanded our program to three full days to better help prepare Canadian retailers for what is to come. This year eTail will bring together 150+ executives internationally in Toronto to discuss current challenges in the Canadian retail market, as well as obtain solutions. Visit www.etailca.com to view the agenda, speaker faculty, or get further information. Retailers: Register today with discount code VERTMKT2012 to get 25% off the full price.
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Featured Podcast
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| Now It Gets Interesting: Mobile Goes Mainstream Podcast |
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Lori Mitchell-Keller, senior VP and head of SAP's global retail business unit and author of the article, Now It Gets Interesting: Mobile Goes Mainstream, talks to Erin Harris about the nuances of the article and how mobility is redefining the retail industry.
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ISR Digital Edition
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Integrated Solutions For Retailers is excited to announce the release of its latest version of the magazine's digital edition. The April 2012 edition is one of the first that is fully optimized for mobile devices and features the latest technology to speed up page loading times and enhance the reading experience. Enjoy!
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Industry Events
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| Aberdeen's 3rd Annual Retail and Consumer Markets Summit, |
May 1 and 2, 2012
New York, NY
Aberdeen's 3rd Annual Retail and Consumer Markets Summit is an intimate gathering of retail and consumer market business, process, and technology thought-leaders. The speaker line-up features senior executives from Brooks Brothers; C Wonder; eBay; David Yurman; Guess; Lord & Taylor; Marc Jacobs; Maidenform; RadioShack; and many others. Registration is complimentary for qualified executives. Apply for complimentary registration today.
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| RetailNOW |
July 29 to August 1, 2012
Mandalay Bay Resort and Casino | Las Vegas, NV
RetailNOW is the premier convention and expo for all professionals in the retail technology industry. It's where the industry meets each year to become educated on new business trends, emerging technologies, and best business practices along with exploring a diverse exhibit hall with more than 150 booths featuring the latest products in the retail technology industry.
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