Destination Baby Goes MobileSource: Celerant Technology Corporation
Destination Baby is a Woodbridge, NJ-headquartered store that offers a wide selection of products for infants and toddlers including clothing, furniture, baby essentials, accessories, and safety items. The retailer currently operates a brick-and-mortar location and a thriving e-commerce business, both of which are powered by the Celerant Technology Corp. Command Retail System. Recently, Destination Baby extended its sales platform to include a custom m-commerce site, also powered by Celerant. Today, all three sales channels are integrated – sales are processed and inventory managed from one platform driven by a single-instance database, which also integrates with Destination Baby's custom gift registry, a key driver of the retailer's success. But founder Art Howard, who started the business five years ago, recalls a day when the absence of integration caused his customers big headaches and his company big expenses.