Engage Your Shoppers With Personalized RecommendationsSource: 4-Tell, Inc.
By Ken Levy, 4-Tell
Your online store is competing in a worldwide market where the competition is just a click away. If you don’t engage shoppers, they’ll quickly find another store. Think about your bounce rate for a moment; then, think about how much money you spend driving traffic to your store.
Personalized product recommendations are an easy and economical way to leverage the marketing dollars you’re already spending to drive people to your site. Recommendations help you keep your customers - by providing a richer shopping experience. The best part is, not only does this result in a better customer experience, but when your customers spend more time in your store, viewing more products, they also spend more money. You get increased conversion rates and a boost in revenue.