Got The Shopping Cart Blues?

By Sally Lowery, Bronto Software

All online retailers experience shopping cart abandonment. According to MarketingSherpa, shopping cart abandonment rates average around 52% for e-commerce sites. That's over half of your shoppers that disengage throughout the checkout process. What pain is caused during the checkout process that causes abandonment? It can be anything from the number of steps in your checkout process to your return/exchange policies. In order to combat shopping cart abandonment, it's important to analyze your shopping experience from product to purchase as well as review what marketing tactics you deploy to engage the respondent post abandonment.