How Best-In-Class Retailers Put Their Customers First, Within And Beyond The Store

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•Guest Series Part 2: How Best-In-Class Retailers Put Their Customers First, Within And Beyond The Store

By Randy Tofteland, Executive Vice President, Epicor Software Corporation

In a previous contribution to this newsletter, I discussed the need to improve efficiencies and control costs as two of today's most urgent requirements for sustainable, best-in-class retailing. A third and equally important focal point is customer centricity: your ability and commitment to align your offering with your customers' preferences and needs.

In theory, customer-centric retailing is a straightforward concept; in practice, however, it calls for the application of numerous strategies and systems – not just at customer-facing touch points but across the enterprise. It's about analyzing, understanding all aspects of your customers' behaviours and expectations, then responding to them with a range of resources – within the store, online, and at the head office. When properly applied, those resources can work together to elevate your business from being a mere participant to a true performance leader in your field.

Click Here To Download:
•Guest Series Part 2: How Best-In-Class Retailers Put Their Customers First, Within And Beyond The Store