Meeting Customer Demands With Real-Time Connectivity of 150+ Stores: The Modells Case Study

Modell's Sporting Goods is the "go to" store for fans looking for apparel in their favorite team colors, as well as athletes seeking the latest in footwear, equipment and fitness products. Founded in 1889 by Morris A. Modell on Cortlandt Street in lower Manhattan, Modell's is the nation's oldest familyowned and operated sporting-goods retailer. Still headquartered in New York, the company now oversees more than 150 stores throughout the East Coast and Mid-Atlantic.