NFC Fulfills Customer Payment Convenience
March 2012 Integrated Solutions For Retailers
By Kevin Permenter, Research Analyst, Aberdeen Group
Here are the questions to consider as the promise of near-field communication (NFC) and m-payments technology draws near.
With the increasing adoption of mobile devices and tablets, payments are the next step for mobile and tablet shopping. According to Aberdeen’s September 2011 “Mobile and Tablet Shopping De-Mystified: Adoption & ROI Business Case” report, after consumer adoption of mobile Web (57%) and mobile email (40%), payment transactions over a mobile phone device (m-payments) were the mobile shopping component next most likely to be identified as essential, chosen by 40% of 300 qualified enterprises surveyed by Aberdeen (including 80 companies in retail and related industries).