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Editor's Notebook
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Kick-Start Your Social Media Strategy
By Erin Harris, associate editor
According to an NRF/BIGresearch Consumer Intentions holiday survey, more than a quarter (26.5%) of smartphone owners and 3 in 10 (31.2%) tablet owners said they planned to keep track of retailers' holiday sales promotions through Facebook, and 5.4% of smartphone and 7.7% of tablet owners said they would use Twitter. If you're interested in launching a social media strategy or just looking for some detailed data to get started, The Association for Retail Technology Standards recently announced the release of an educational white paper aimed at helping retailers understand how to leverage social media for their businesses.
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Featured Integrated Solutions For Retailers Article
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New POS System Alleviates Chronic Hardware Problems
By Erin Harris, associate editor
When the Montgomery County Department of Liquor Control's legacy POS system in all 24 stores had reached the end of its life cycle, the DLC needed to conduct an overhaul and build an enterprisewide IT system that would connect all outlets for better management of sales data.
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Guest Expert Series
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Create A Customer Experience That Keeps Them Coming Back
By Andrew Wren, chief executive officer, Wren Solutions
This article, as part of a three-part series, will detail how retailers can use audits to preserve and enhance the customer experience, identifying potential weak spots and problem areas that can be addressed before they cause losses.
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Featured Articles
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How Mobility Is Changing Omnichannel Supply Chain Management
By Richard Gaetano, chief operating officer, Island Pacific Systems, Inc.
The challenge — or as some retailers may lead you to believe, the art — of managing stock for brick-and-mortar stores as well as e-commerce is hard enough, but now retailers around the world are pushing the envelope once again.
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Office Depot To See Nearly 30% Reduction In Energy Costs
Submitted by Ecova
Ecova has been a game changer for Office Depot through a combination of bill audits processed as part of the utility expense management process, visibility into energy performance through online reporting platform, and assistance with energy budgeting, accruals, forecasting, and variance analysis.
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Popeyes® Louisiana Kitchen Realizes Operational Efficiencies
Submitted by Envysion
Although Popeyes had an existing video solution deployed in all of its locations, management feared it was effectively creating a loss prevention blind spot because the system could not proactively identify areas of loss. While the existing system met Popeyes' security needs, it left the company vulnerable to shrinkage, fraud, and loss.
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Keeping Service Customers Satisfied In A Social Mobile World
Submitted by Frank Mayer & Associates, Inc.
Businesses of all kinds are grappling with the new reality that customers expect seamless experience. The website or mobile interaction is the brand. The in-store experience is the brand. Service is the brand. All touch points along the way contribute to a cumulative impression. End-to-end customer satisfaction should be the goal.
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Free Magazine Subscription
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2012 Vendor Spotlight Resource Center
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Upcoming Events
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| Aimetis Retail Solutions — Delivering Higher Profits |
January 25 | 1 p.m. EST
This webinar will provide system integrators and end users with an overview of how video management software (VMS) and video analytics can be effectively deployed in retail environments. Learn more.
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| RILA Logistics 2012 |
February 19 to 22
Gaylord Texan Resort & Convention Center
Dallas
The program for Logistics 2012 will be organized around five key tracks of strategic importance to today's retail supply chain leaders: Distribution, International Logistics & Sourcing, Multichannel, Supply Chain Management, and Transportation. Learn more.
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| Customer Engagement Tech Engage |
March 28 to 29
Moscone West Convention Center
San Francisco
Roll up your sleeves and get ready to experience the newest technologies and innovative thinking behind some of today's multi-channel campaigns and experiences. Learn more.
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