Effectively Grow Your List OrganicallySource: Bronto Software, Inc.
According to a report by Forrester Research titled "Email Marketing Needs Permission," opt-in lists retained 49% of their subscribers while those that didn't utilize opt-in lists only retained 28% of their subscribers. Those that are willing to opt-in to receive your messages are also going to be more willing to provide additional data such as preferences allowing you to create more relevant campaigns.
Ensure that the messages delivered to your customer's inbox are as intended. By doing so you reinforce the trust that you created when they signed up to receive your messages. Deliver on time, relevant content at the frequency promised and you will create a relationship that will last from opt-in to win-back.