Price And Promotion: Consumer Specificity On The Horizon?

By Matt Pillar, Integrated Solutions For Retailers magazine

Consumer-specific offers are fun to talk about, but there aren't many retailers widely or successfully executing on the concept. Many still struggle with the execution of store specificity in their price and promotion plans. I talked with Marc Chriqui, president at Raymark, about best practices for store-level promotions and opportunities for customer-specific engagement.