Retail Display Checklist - Ten Questions That Define Requirements And Budget

By Frank Mayer & Associates, Inc.

Ideally brands and retailers embarking on a display or merchandising project have gone through some linear process to define objectives, requirements, and a budget; but that isn't always the norm. Many clients know most of what they want but have a hard time defining what it is they need. It is our objective at Frank Mayer & Associates to always provide clients with what they need, so we have developed a checklist to ensure that adequate consideration is given to all the dimensions of a project at the start.