The Top Three Reasons Supply Chain Transformations Fail

By Ramanan Sambukumar, Senior Manager, and Anil Vijayan, Senior Consultant, Wipro Consulting Services

Supply chain management used to be simple. In a traditional supply chain-driven model, manufacturers made products and pushed them through the system to compliant customers as efficiently as possible. Any fluctuation in customer demand meant that orders would be missed or inventory would pile up, depending on the direction of the fluctuation. Companies thrived in spite of this, as limited competition ensured that they stayed in business.

But times have changed. Today, manufacturers have to contend with global competition, exchange rate fluctuations, product lifecycle compression, and, most important, rising customer power.