Research & Trends: Understanding Customer Types: Essential To Online Sales

By Rick Segel

What makes someone buy online? Countless hours were devoted to that question in the early days of e-commerce, particularly by brick-and-mortar retailers who had to learn how to compete effectively. The answers found centered on understanding specific customer needs, including the need for convenience, the need to comparison shop, and the need for detailed product information.

Used with permission from Integrated Solutions For Retailers magazine.