Using Video-Driven BI Across Retail Functions, Guest Series Part 1Source: Envysion Inc.
By Carlos Perez, VP of marketing, Envysion
With the market showing signs of improvement in consumer spending, smart retailers are hastening to find ways to capture more market share and build a foundation for long term growth. Central to these efforts, is achieving increased visibility of daily store operations across different retail functions. From gaining a better understanding of what promotions bring consumers to the store and how store associates successfully up sell customers to improving workforce efficiency and customer service, retailers know that technology and initiatives to improve store execution will be essential to increasing store traffic, achieving higher basket size and growing revenue from brick and mortar stores. However, following years of severe spending cuts retail management is reluctant to approve any department's budget without a clear demonstration of value creation or profit impact.