Which Tablet Is Right For Retail?, Retail Merchandising In A Multi-Channel World, Guest Series, Part 1Source: Frank Mayer and Associates, Inc.
Consumers are Driving Retail Adoption
Consumer behaviors like media consumption and shopping have migrated from established technology to this new device because it offers a potent combination of functionality, pizzazz and convenience. At retail, tablets can become the great equalizer, the line buster, the sale saver, the sales enhancer and the catalyst for deeper engagement.
Consider the following retail-relevant statistics:
- Tablet ownership among U.S. adults nearly doubled from 10% to 19% between mid-December 2011 to early January 2012. (Pew Internet and American Life Project)
- 56% of tablet owners have downloaded a shopping app. (Bizrate Insights/Forrester)
- 60% of tablet owners have shopped online with their tablet, and 78% of those have placed an order. (Bizrate Insights/Forrester)
- Shopping is the leading activity for 22% of tablet owners. (Reynolds Journalism Institute, University of Missouri)