Adoption Of Cayan's Genius Platform Increases
Cayan announced that the adoption of its Genius Customer Engagement Platform has grown and major retailers are among Genius customers. Cayan chose to make the announcement during Retail Solutions Providers Association (RSPA) RetailNOW 2015, where the Genius platform was on display.
Cayan reports Genius lane contracts increased almost 400 percent year over year from June 2014, and Genius now has more than 12,000 installations in the U.S., including PUMA, Harley-Davidson, City Gear, Stuart Weitzman, Sam Moon, and Cycle Gear.
Russell Harty, senior VP of key account and partner channels, told Business Solutions in an exclusive interview, payment flexibility is one feature of the platform that is contributing to its success. Harty says retail IT VARs can help future-proof their merchant customers’ solutions with Genius, which accepts payment via credit or debit card, gift card, EMV chip cards and mobile applications such as Apple Pay and Android Pay. Harty says VARs can help their clients “use what’s out there today, and be ready for the next payment type.” He says Cayan had more than 100 developers working on cloud-based Genius to make sure the platform is ready to support new innovations.
Harty adds that payment security is also an important feature of the platform. Genius is EMV-enabled and uses encryption and tokenization to keep card holder data safe. Harty comments that in addition to making data unusable to cybercriminals, taking data out of scope helps merchants comply with the Payment Application Data Security Standard (PA-DSS).
Other features that your merchant IT clients will find particularly valuable are line item display, PIN debit prompt, signature capture, and on-screen marketing through a customizable user interface that allows your client to advertise offers or loyalty programs.
“The ROI when you look at Genius is sound: features, security, EMV, and being prepared for what comes next,” says Harty. “It’s simple to integrate and allows you to take care of your merchants.”