Alliance Data To Launch Branded Credit Card Program For Growing Online Retailer Overstock.Com To Further Strengthen Brand Loyalty

• Alliance Data selected by Overstock.com to provide private label credit card
• Alliance Data’s digital and multi-channel marketing capabilities to deliver incremental sales and increased brand affinity for online retailer

Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, recently announced its Retail Services business, which manages more than 130 private label and co-brand credit programs, has signed a long-term agreement to provide private label credit card services for high-growth online discount retailer Overstock.com (www.overstock.com). Based in Salt Lake City, Overstock.com sells a broad range of products from apparel to home furnishings through its website and one outlet store, and reported revenues of $1.3B for FY 2013. Overstock.com has experienced double-digit revenue growth for the last five years, and has been named the number three online retailer in the 2014 Customer Loyalty and Engagement Index.

Alliance Data will deliver a loyalty-driven private label credit program customized for Overstock.com, designed to further enrich the brand’s relationship with its customers, including members of the successful Club O rewards program. Cardmembers will receive special financing options, as well as access to exclusive promotions and events.

Through analysis of purchase behaviors and consumer insight expertise, Alliance Data will work with Overstock.com to develop an even deeper understanding of its cardmembers to increase cardmember loyalty and brand affinity. Overstock.com will use Alliance Data’s “in the moment” marketing capabilities for cardmember applications, and will have access to Alliance Data’s advanced suite of digital and mobile solutions designed to increase cardmember engagement in an online environment.

“Overstock.com is a truly unique online retailer, with an enthusiastic base of shoppers who appreciate not only the broad product selection and outstanding customer service, but also one of the most generous loyalty programs in online shopping,” said Melisa Miller, president of Alliance Data Retail Services. “Our marketing-driven credit tools and attention to creating a seamless cardmember experience will extend the reach of the Overstock.com brand while driving loyalty and sales among its best shoppers.”

About Alliance Data Retail Services
Alliance Data Retail Services is one of the nation’s leading providers of branded credit card programs, with more than 130 marketing-driven private label, co-brand and commercial programs in partnership with many of North America’s best-known brands. The business delivers upon its Know more. Sell more. commitment by leveraging customer insight to drive sales for its client partners. Leveraging deep-rooted marketing expertise, transaction-based customer data, and advanced analytics, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to help its clients develop stronger, more profitable customer relationships. Alliance Data Retail Services is part of the Alliance Data family of companies. For more information, visit www.alliancedataretail.com.

About Alliance Data
Alliance Data  and its combined businesses is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 company headquartered in Dallas, Alliance Data and its three businesses employ approximately 12,000 associates at more than 80 locations worldwide. Alliance Data was named to FORTUNE magazine’s 2014 list of World’s Most Admired Companies (http://money.cnn.com/magazines/fortune/most-admired/2014/snapshots/11194.html?iid=wma14_fl_list).

Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne, which owns and operates the AIR MILES Reward Program, Canada’s premier coalition loyalty program. For more information, visit www.alliancedata.com.