Alliance Data Signs Long-Term Renewal Agreement With Casual Lifestyle Apparel And Home Merchandise Retailer Bealls And Burkes Outlet

• Alliance Data to continue to drive sales and customer loyalty for Bealls and Burkes Outlets through integrated One Card credit and loyalty program.
• Expanded program benefits to attract and create loyal shoppers, and encourage repeat purchases.

Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, recently announced its Retail Services business, which manages more than 130 private label and co-brand credit programs, has signed a long-term renewal agreement to continue providing private label credit card services for Bealls Outlet (www.beallsoutlet.com) and Burkes Outlet (www.burkesoutlet.com) stores, leading retailers of casual lifestyle and priced-right apparel and home merchandise. Bealls operates more than 460 Bealls Outlet and Burkes Outlet stores in the United States, with continued expansion planned.

“With new and exciting merchandise arriving every day, there is always something to love at our outlet stores, but one thing that grows continually more popular is our One Card credit and loyalty card program,” said Dave Alves, president of Bealls and Burkes Outlet stores. “We’re looking forward to working with Alliance Data to continue to expand the program to grow our customer base, and offer even more benefits to our existing cardholders to keep them shopping in our stores.”

Alliance Data will continue to implement a marketing-driven private label credit and loyalty program customized for Bealls and Burkes Outlet stores designed to recognize and reward cardholders with points based on spending. In addition, the One Card loyalty program is fully integrated with the credit card program, offering shoppers the convenience of a single card that incorporates both credit features and loyalty benefits, which is unique in the discount retail industry. The One Card credit and loyalty program offers a reward coupon for every 200 points earned, discounts on specific days of the week and exclusive offers and promotions throughout the year.

“Bealls and Burkes Outlet shoppers are passionate about finding great merchandise at the best prices, and we’re looking forward to continuing our partnership with these brands that have such a loyal and devoted following,” said Melisa Miller, president of Alliance Data Retail Services. “Through our full suite of private label credit card and loyalty marketing services, we will continue to engage Bealls and Burkes Outlet customers through targeted on-brand communications that build strong customer relationships, grow sales and extend brand loyalty.”

About Bealls, Inc.
Bealls, Inc. is a privately held company, rich in tradition and still owned by the founding family. Founded in 1915, Bealls includes more than 530 stores and www.beallsflorida.com. Bealls is the destination of choice for casual lifestyle and priced right apparel and home merchandise. Bealls Department Stores and BeallsFlorida.com, are owned and operated by Bealls Department Stores, Inc. and Bealls Westgate Corporation. Bealls Outlet Stores, and Burkes Outlet Stores are owned and operated by Bealls Outlet Stores, Inc., Burkes Outlet Stores L.L.C., and Burkes Westgate Corporation. For more information, visit www.beallsinc.com.

About Alliance Data Retail Services
Alliance Data Retail Services is one of the nation’s leading providers of branded credit card programs, with more than 130 marketing-driven private label, co-brand and commercial programs in partnership with many of North America’s best-known brands. The business delivers upon its Know more. Sell more. commitment by leveraging customer insight to drive sales for its client partners. Leveraging deep-rooted marketing expertise, transaction-based customer data, and advanced analytics, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to help its clients develop stronger, more profitable customer relationships. Alliance Data Retail Services is part of the Alliance Data family of companies. For more information, visit www.alliancedataretail.com.

About Alliance Data
Alliance Data and its combined businesses is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 company headquartered in Dallas, Alliance Data and its three businesses employ approximately 12,000 associates at more than 80 locations worldwide. Alliance Data was named to FORTUNE magazine’s 2014 list of World’s Most Admired Companies.

Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne, which owns and operates the AIR MILES Reward Program, Canada’s premier coalition loyalty program. For more information, visit www.alliancedata.com