Guest Column | March 6, 2014

Are You Positive? Using Intelligent Video To Improve Retail Operations

By Ali Mahmoud, product manager, March Networks

Why should retailers invest in video surveillance when they could use that money to hire another employee or run a customer promotion? Because a well-designed surveillance system can help them find costly inefficiencies, shrink and other problems in just minutes a day – increasing revenues and profits as a result.

One area where advanced video surveillance can provide almost immediate benefits is in helping to create a healthy work culture. A positive work environment can minimize problematic employee behaviors; everything from outright theft to poor customer service or frequent absenteeism.

While we all want to believe the best of everyone, studies have shown that a whopping 80% of employees will be tempted to slack off or even steal if given the right (make that the wrong!) circumstances.

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