Atlanta Falcons Mobile Solution Creates In-Seat, In-Suite Shopping

March 2014 Integrated Solutions For Retailers

By Adam Blair, contributing editor

Using mobile handhelds to facilitate rapid game-day delivery of Official Falcons Gear merchandise to its luxury suites raised service levels to influential customers.

Winning the game of football is about hitting very precise targets — from the quarterback’s perfectly thrown spiral reaching the receiver’s hands to the field goal kicker placing the ball between the uprights. Using a mobile technology strategy to reach highly valued Atlanta Falcons fans has been a winning play for the team’s retail arm, Official Falcons Gear.