Video Series Part 1: Awareness vs. Performance

In this on-going series of video podcasts, Walter Palmer, President of PCG Solutions, will discuss key considerations when developing a training and education campaign within your organization. He is one of the leading consultants in the retail loss prevention industry and will draw on his extensive expertise in this industry but will also introduce performance technology theory and research to help you understand what really works in making real change in performance and results.

In this episode, Walter challenges you to consider the true meaning of an "awareness" program and whether if that, by itself, is enough to change business results and generate a measureable return on investment for your company.