Barnes & Noble Launches Get Pop-Cultured Campaign
By Christine Kern, contributing writer
New campaign brings favorite cultural icons to life for customers
The nation’s largest retail bookseller and the leading retailer of content, digital media and educational products has announced a pop culture celebration in its stores nationwide from July 18 through August 10.
Get Pop-Cultured with Barnes & Noble will bring to life customers’ favorite books, characters, DVDs, artists, illustrators and pop culture icons with themed events, author signings, panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks, activities, and more.
Running from Friday, July 18 through Sunday, August 10, Get Pop-Cultured with Barnes & Noble will offer unique, exclusive fan experiences to customers across the country, highlighting the dramatic influence of books, graphic novels, movies, TV shows, music, toys, games and collectibles on our culture.
Customers can enter the exclusive Get Pop-Cultured Sweepstakes from NOOK for a chance to win a $1,000 Barnes & Noble Gift Card, a Warner Bros. Studio VIP Tour for two, and many other great prizes by visiting the NOOK counter at their local Barnes & Noble. For more information on what’s happening during Get Pop-Cultured month, customers can visit their local Barnes & Noble store or www.bn.com/GetPop-Cultured. More fun and excitement can be found on Twitter and Instagram using the hashtag #GetPopCultured, and on the Barnes & Noble Facebook page at www.facebook.com/barnesandnoble.
The campaign launches on July 18th with a special Preview Weekend and Costume Contest and continues through August 10 with a fun-filled Page & Screen Weekend. In between are fantastic events, activities and giveaways for customers of all ages.
Weekly themes include the preview weekend and costume contest, a DC Comics Spectacular, an offering of special COMICON collectibles, Frozen Friday, Marvel Day, James Patterson Day, a tribute to the Teenage Mutant Ninja Turtles, and a Page and Screen Weekend spectacular. Barnes & Noble is leveraging social media, hashtag campaigns, sweepstakes, and other tools to make this new summer customer program as universal as possible. They are urging customers to follow Barnes & Noble on Twitter, Instagram, Tumblr and like Barnes & Noble on Facebook for the very latest information on Get Pop-Cultured with Barnes & Noble, including announcements about upcoming events and promotions. Pop culture fans can also follow NOOK on Facebook, Google+ and Twitter.
Barnes & Noble will be announcing many more exclusive events, including exciting author appearances and signings, as well as giveaways and exclusive content and products, throughout Get Pop-Cultured month. For a full schedule of local events and author appearances, and for more details regarding giveaways, competitions and sweepstakes, visit www.bn.com/GetPop-Cultured.