Beacons Boost Personalization, Convenience

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

September 2014 Integrated Solutions For Retailers

Tarrytown Pharmacy relies on in-store beacon-based solutions to deliver real-time offers to customers’ smartphones.

Tarrytown Pharmacy’s president, Mark Newberry, is the company’s third-generation owner and operator. The Austin, TX-based, family-owned company opened its doors in December 1941. Today, with 7,200 square feet of space, Tarrytown Pharmacy has an extensive front end; in addition to its over-the-counter section is a boutique gift section that Newberry’s wife operates. Since its inception, the pharmacy has prided itself on its customer-service-based model. Despite Tarrytown Pharmacy’s unwavering commitment to customer service, Newberry admits he struggles with remaining abreast of the technology advancements that could improve it. Therefore, Newberry jumped at the chance to implement a beacon-based solution in the pharmacy when one of his loyal customers presented him with the opportunity.